What Is CaaS and Why Does Your SMB Need It?

Posted by David Aparicio

Oct 24, 2016 4:05:00 PM

What is CaaS and Why Does Your SMB Need It? 

If you run a small-to-medium-sized business (SMB), being able to communicate with employees and customers in a variety of ways is essential for success. This means taking advantage of the various technologies available to you, from instant messaging services to video conferencing applications. Unfortunately, investing in the necessary hardware can be costly for a business owner —­ enter Communications as a Service (CaaS). This innovative technology has risen in popularity among SMBs in recent years. Offering a cloud-based solution to communication needs, CaaS allows business owners to optimize their communication and collaboration capabilities by outsourcing the responsibility to experts.

For SMBs, CaaS provides the following key benefits:

Cost-Effective Communications

Rather than paying to install and maintain vital communications systems and their accompanying hardware on-site, cloud-based CaaS solutions give you a choice to make use of the applications and services you need, when you need them, via the Internet. As such, SMBs can stay in contact with their employees and clients equivalent to that of a larger enterprise, even if they lack the same financial resources.

Efficient Maintenance

Maintaining communications hardware is costly—not only regarding money but also in terms of time and attention. Hiring the necessary people to ensure your applications are working properly or addressing unexpected technical problems takes your focus as a business owner away from your business forcing you to deal with many unnecessary tasks. Fortunately, with CaaS, you can rely on a team of dedicated specialists to oversee this area of your business for you.

Better Customer Service 

Regardless of what kind of business you run, providing fast, reliable customer service is critical to building and maintaining your good reputation. Opting for a cloud-based CaaS solution can offer critical security and protection from downtime and other performance problems, as applications run in the cloud have greater resiliency. 

Also, with smartphones and apps adding greater convenience to everyday life, customers expect you to be available to them at all times, through a variety of channels. CaaS solutions allow you to offer this level of service by providing customers with an array of communication options; this will enable you to respond to their needs and concerns the moment they arise, differentiating you from the competition.

Employee Communication

Thanks to the cloud and other technologies now available to SMBs, it’s easier than ever to hire the right people for the job. Instead of selecting from a pool of local candidates, you can build a remote team with employees from anywhere in the world. And, if your local employees wish to work from home, or if their jobs involve travel, it’s now possible for them to access the same systems and information they do in the office.

Of course, you lose the benefits of this new paradigm if you don't have a means to access them. That’s how CaaS helps. By offering you a selection of cloud-based tools and applications, it gives you the freedom to choose the best methods to enable your employees to communicate with each other and customers, no matter where they are. Instead of wasting time waiting for an employee to respond to email or arranging a conference, you can optimize workflow by using some different communications tools.

Expert Insights

Running an SMB is not easy. While you may have started your business because you’re an expert in your industry, that does not mean you’re also an expert in all the tedious administrative tasks and responsibilities involved in running a business. There’s much to manage, and being able to offload your work to a communications provider is crucial if you want to focus on your business’s profitability. By enlisting the aid of a company that can provide you with CaaS solutions, you not only enhance your communication tools, but you’ll also work with a team of specialists who will advise you on solutions tailored to your particular business needs. Your CaaS provider can act as your service partner, and you’ll benefit from their expertise.

Quality Service 

If you decide to manage your communication needs, while you may certainly hope you'll be able to keep things running smoothly, you can't truly be sure this will be the case. Whether you find yourself prone to hardware problems or simply realize you haven't equipped yourself with all the tools you need, there are plenty of reasons why you might not be successful in your efforts.

On the other hand, if you choose to rely on an outside vendor for CaaS solutions, you can investigate the company providing the service the way you would any other supplier. You can ask questions, seek out their other clients, send out a request for proposal and take all the steps necessary to ensure that you’re working with reliable and reputable people. As a result, you can be sure that your SMB's communication needs are properly managed.

Running a business of any size requires the ability to delegate certain functions and identify the kinds of experts who can help you achieve your goals. As the need for advanced communication technology continues to grow, your clients will continue to demand more ways to reach you. Rather than trying to handle this significant aspect of your SMB alone, through CaaS, you can work with experts dedicated to providing you with solutions that will pave the way for future success.

Topics: communications-as-a-service, cloud computing, cloud business solutions, data management, small-to-medium-sized business, SMBs