Small business marketing tips

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Feb 7, 2013 1:57:00 PM

New technology and platforms have provided small business owners with mediums to pitch marketing strategies through, including social media and email. Small businesses should consider creating the most advanced marketing strategies to cultivate loyalty among existing customers and acquire new patrons.

Business 2 Community recently suggested that small business owners still

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Topics: Online Marketing for Small Businesses

Avoiding common web-based marketing errors

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Feb 5, 2013 12:19:00 PM

New technology has enabled more effective and affordable marketing in the small business sector than ever before, and web-based advertising is beginning to be the most common strategy among entrepreneurs. While new small business marketing solutions represent a massive opportunity to improve visibility and loyalty among consumers, executives need to

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Topics: Online Marketing for Small Businesses

Web marketing a key tool for small business visibility

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Jan 31, 2013 2:50:00 PM

Small business marketing services can help establish a stronger web presence, which is essential to reaching a wider audience.

However, according to The Dunwoody Crier, many small businesses still haven't realized the weight that a website can have in successful marketing strategies. The source cited a Google statistic

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Topics: Online Marketing for Small Businesses

Small business solutions should focus on ecommerce

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Jan 31, 2013 12:31:00 PM

The internet has become a normal shopping medium, and nearly every company has implemented an ecommerce strategy in response. However, according to Tallya Rabinovich, CEO of Izzonet.com, many businesses would benefit from more sophisticated methods.

"In the past, retailers thought it was enough to simply have an online store, but

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Topics: Online Marketing for Small Businesses

2013 is the year of video

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Jan 31, 2013 11:47:00 AM

This year, online marketing for small businesses should incorporate video strategies for a more interactive campaign experience.

According to Business 2 Community, video blogs should be a top small business priority in 2013. Video blogs can be used to explain a new product or offer to customers, present tips

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Topics: Online Marketing for Small Businesses

Content marketing for small businesses demands innovation

Posted by David Aparicio

Jan 31, 2013 11:41:00 AM

Marketing strategies for small businesses will go beyond traditional measures to generate unique content this year.

A recent survey conducted by Business Bolts revealed that the preferred types of content marketing included blogs (64 percent), social media (49 percent), e-newsletters (41 percent) and videos (38 percent). While the positive

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Topics: Online Marketing for Small Businesses

Small businesses should develop plans to improve online customer experience

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Jan 30, 2013 2:58:00 PM

As web-based shopping continues to trend toward the mainstream, investment in online marketing for small businesses has grown substantially. However, a recent LivePerson study indicated that improving the internet shopper's experience could be vital going forward.

"With consumers becoming more adept and familiar with digital channels, they have come to

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Topics: Online Marketing for Small Businesses

Email marketing can enhance SMB overall presence

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Jan 30, 2013 11:52:00 AM

A unique, expertly-crafted approach to email marketing strategies for small businesses will improve the effectiveness of campaigns on every channel.

Modern Distribution Management reported that attracting customers to a business' website requires a strong combination of content and social media marketing, search engine optimization and pay-per-click advertising. Possibilities for customer engagement are

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Topics: Online Marketing for Small Businesses

Data analytics can offer effective small business marketing strategy

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Jan 30, 2013 11:38:00 AM

Business intelligence (BI) has emerged as a viable small business solution, particularly as companies throughout different industries take advantage of its analytical capabilities. According to a recent Gartner study, organizations are now using the technology to analyze different types of information as well.

In addition to internal data - also known

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Topics: Online Marketing for Small Businesses

Mobile advertising expected to grow significantly, studies find

Posted by David Aparicio

Jan 30, 2013 11:34:00 AM

Mobile advertising growth has exploded over the past year, as companies of all sizes adopt these strategies. According to a recent Gartner study, revenue from mobile ads is expected to grow 400 percent from 2011 to 2016.

"The mobile advertising market took off even faster than we expected due

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Topics: Online Marketing for Small Businesses