Beware of wasted online-advertising efforts

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May 20, 2013 1:28:00 PM

Advertising has evolved rapidly in recent years, while the shifts have been largely driven by the growing number of digital channels available to businesses. However, online marketing for small businesses needs to be carried out in a well-planned and targeted fashion, as misguided attempts can lead to poor

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Topics: Online Marketing for Small Businesses

Improving online marketing success

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Feb 26, 2013 1:53:00 PM

As more people begin to use computing devices to shop and research merchants, small business owners need to consider launching online marketing initiatives to reach consumers in the increasingly digital landscape. Online marketing for small businesses has become more affordable and intuitive than ever before, providing these firms with

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Topics: Online Marketing for Small Businesses

Measuring mobile advertising efficacy a complex issue

Posted by David Aparicio

Feb 25, 2013 3:02:00 PM

The best practices of online marketing for small businesses continue to evolve at a rapid pace, as the modern consumer becomes more mobile and tech-driven than ever before. Managers and executives need to create long-term, comprehensive strategies for web-based advertising, and should incorporate methods of riding trends

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Topics: Online Marketing for Small Businesses

Assessing the benefits of online marketing strategies

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Feb 20, 2013 1:20:00 PM

Web-based small business marketing services have largely leveled the advertising playing field for entrepreneurs and their bigger counterparts. Online marketing has become more affordable for most smaller firms, and it has simultaneously increased the ability to reach more consumers, improving business efficiency in the process.

Business 2

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Topics: Online Marketing for Small Businesses

Driving revenues with online marketing

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Feb 19, 2013 1:40:00 PM

As today's consumer is more connected with a wider range of companies than ever before, small business owners need to cultivate unique and engaging marketing strategies to drive growth. Online marketing for small businesses has been among the most progressive options. Web-based platforms can be used to reach new

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Topics: Online Marketing for Small Businesses

Correcting common online marketing issues

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Feb 15, 2013 12:27:00 PM

As more small businesses begin to use online marketing tools, competition in the internet advertising industry has intensified. Online marketing for small businesses has evolved rapidly, allowing entrepreneurs to compete with larger counterparts in new arenas more affordably than ever before, though success of the strategy is contingent

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Topics: Online Marketing for Small Businesses

Online experience faltering for many customers

Posted by

Feb 15, 2013 12:20:00 PM

Online marketing for small businesses has rapidly become one of the most crucial components of an overall advertising strategy, as more consumers from a variety of demographics continue to use computers and mobile devices to shop. Small business owners should consider using tools and following best practices to

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Topics: Online Marketing for Small Businesses

Online experience faltering for many customers

Posted by

Feb 15, 2013 12:20:00 PM

Online marketing for small businesses has rapidly become one of the most crucial components of an overall advertising strategy, as more consumers from a variety of demographics continue to use computers and mobile devices to shop. Small business owners should consider using tools and following best practices to ensure that online marketing investments have high returns.

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Topics: Online Marketing for Small Businesses

Targeting local customers for the most effective marketing strategy

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Feb 11, 2013 3:49:00 PM

While the business landscape continues to go global, marketing strategies have had to balance widespread visibility with local targeting. New technology, such as online marketing for small businesses, has enabled entrepreneurs to gain global visibility, while still catering to the desires of local customers.

Small Biz Trends recently suggested several

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Topics: Online Marketing for Small Businesses

Importance of mobile marketing for small businesses

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Feb 11, 2013 3:48:00 PM

The massive and rapid proliferation of smartphones and tablets has dramatically changed the enterprise and consumer landscapes, especially when it comes to commerce and marketing. Studies indicate that more than half of all cell phone users in the United States now own a smartphone, and that figure is forecast to

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Topics: Online Marketing for Small Businesses