While the business landscape continues to go global, marketing strategies have had to balance widespread visibility with local targeting. New technology, such as online marketing for small businesses, has enabled entrepreneurs to gain global visibility, while still catering to the desires of local customers.
Small Biz Trends recently suggested several methods entrepreneurs can use to improve local marketing strategies, asserting that companies need to become more knowledgeable about internet advertising to compete in today's digital consumer landscape. The news provider recommended using data compiled by aggregators to lock down more targeted areas of the consumer market that can be tapped for growth.
According to the source, traditional local directories have also made the move to the web, and can be used to affordably reach customers who love nearby. Further, the source suggested that small businesses use social media websites and promote products and services through local newspapers and online platforms.
The best small business marketing strategies are those that effectively balance a wide visibility and local targeting. This can be made possible through the use of online marketing tools, as well as adherence to best practices.