The massive and rapid proliferation of smartphones and tablets has dramatically changed the enterprise and consumer landscapes, especially when it comes to commerce and marketing. Studies indicate that more than half of all cell phone users in the United States now own a smartphone, and that figure is forecast to swell in the coming years.
Business 2 Community recently reported that mobile advertising is becoming just as important as online marketing for small businesses. According to the news provider, mobile marketing needs to be incorporated into an overall advertising strategy, and small businesses can do this by planning properly and researching the requirements of mobile ads.
The source explained that the most important component of mobile marketing is interoperability and compatibility among a variety of devices. Further, Business 2 Community explained that one report indicated that there will be 2.1 billion smartphone users by 2016, illustrating the importance of mobile marketing to improve visibility and loyalty among consumers.
Small business owners should consider incorporating mobile marketing strategies into overall advertising initiatives, as this will lead to the most streamlined, efficient and affordable process of reaching new customers.