Cloud computing has largely acted as a vehicle for other new trends in corporate IT, notably big data and mobility, as it effectively increases the elasticity of technological capacity, centralizes oversight and expedites delivery of services to end users. At the end of the day, the real advantage of href="http://cbeyond.com/services/cloud" target="_self" class="dnautolink">cloud services is in the modernization of IT, which has become a mission-critical pursuit for small businesses in virtually every industry.
Big data is essentially considered to represent the next generation of business intelligence, as the tools take massive volumes of structured and unstructured information and turn them into actionable insights more quickly and efficiently than any solutions before it could have done. Cloud computing is such as strong fit for big data because of the massive storage requirements, access needs and security considerations that come along with the new trend in intelligence.
Small businesses traditionally had to wait long periods of time to capture the power of new technologies because of fewer IT capabilities and tighter budgets, but the new era of computing solutions has reversed this trend, effectively leveling the playing field between larger and smaller companies. As such, many entrepreneurs have already started to use big data solutions and make moves to expand upon existing intelligence strategies thanks to the use of cloud services.
Not surprisingly, the first common pursuit among many small business owners deploying big data strategies is marketing, as the intelligence tools can quickly improve both the efficiency of targeted advertising efforts and the effectiveness of the overarching analysis. With cloud services at play, big data marketing programs can be a major boon to corporate performances, especially among smaller businesses.
Inside the big data trend
Forbes recently explained some of the more important trends and components of the big data industry that should be on decision-makers' radar, asserting that the first note is that every industry will eventually have to deal with the massive expansion of information volumes that has taken place. Currently, more data is being generated on a global scale than before imaginable, and this type of movement can either help or hinder a small business depending upon its approach to management.
The Internet of Things, as well as the increased reliance upon digital communications and technology, has been a direct catalyst for rising data volumes, and will continue to break the mold of intelligence strategies with the passing of time. According to the news provider, big data does come with risks, such as those that relate back to privacy and security, especially considering how much information on the Internet could be considered as personally identifiable.
In this vein, companies do have to ensure that they are implementing checks and balances to maintain the integrity of data and the privacy of those who generated it, especially in marketing strategies. However, these controls can be achieved through strategic oversight and planning, as well as more robust training frameworks for those employees who are closest to the strategies.
Forbes went on to note that technology managers should not be the only ones handling big data marketing programs, or any other type of the intelligence strategy, by themselves, but should instead have the support of other leadership-level staff members. The more teamwork that goes into the big data program, the better the outcomes will often be, and this demands a certain level of buy-in and participation from the top of the company.
Small business owners would do well to be involved in the big data program, especially when it is first being deployed, to ensure that the framework is being structured in a way that lines up with corporate objectives. Finally, the source noted that the definition of big data from only a few years ago, which was essentially comprised of volume, velocity and variety, is not exactly relevant anymore.
Rather, the news provider affirmed that context is more important today.
Capturing the power
As such, small business owners should conduct due diligence when establishing the overarching strategy that guides the big data provisioning and management processes throughout the lifecycle, and work to ensure that controls are maximized before setting the solutions in motion. Entrepreneurs might also want to refine their general data management and storage policies in light of this new trend, as big data can have major impacts on standing information governance protocols.
By using cloud services provided by a trusted vendor, small businesses can quickly begin to enjoy the advantages of big data in the modern era.