No matter what kind of SMB (small or medium-sized business) you run, staying in touch with employees and clients is essential to your success. This is especially true today because smartphones have dramatically changed the rules of communication, creating a world in which people expect an immediate and reliable response to any type of contact. Unfortunately, if you manage an SMB, investing in the hardware and software necessary to communicate with clients and employees can be a big expense. Not only do you have to buy and install the equipment, but you also have to build a robust IT department to monitor it.
Obviously, the financial costs of this are significant. But expense isn’t the only factor you need to account for. You must also consider the amount of time and effort you have to devote to keeping your communications system in good working order. That’s why, for SMBs, CaaS (communications as a service) can be very helpful. By having outside experts handle your communication needs, you can focus on the tasks that are most important.
The following are just a few of the reasons that SMBs should have a CaaS provider:
- It Makes Collaboration Easy.
Thanks to major tech innovations, more and more companies are finding it possible to hire remote teams of workers. This allows managers to obtain the best person for the job, and not merely the best candidate who also happens to live in the area.
Of course, there are drawbacks to having offsite employees. When people need to collaborate on projects, they can’t simply step into the conference room and hash out the details. Instead, they need a reliable communications system that allows them to stay in touch throughout the day and work together on group tasks. With the right tools, like videoconferencing applications, employees can avoid the kinds of delays that occur when companies rely solely on email and cell phones to convey information to one another.
- It Satisfies Client Needs.
The companies that rise to the top of their industries are often those that are most responsive to the needs of their clients. While your primary goal should be to provide quality service, you also need to keep in mind that customers expect you to be able to react quickly to their feedback.
With help from a CaaS provider, you can be certain that when your customers have feedback for you, you can be there to address their concerns right away. Instead of accepting a cumbersome communication process, you can give your clients multiple options for contacting you. This will provide you with the detailed information you need to respond appropriately to your customers.
- It Facilitates Remote Training.
A new employee rarely adds value to a company until he or she has been properly trained. Depending on how your SMB is organized, though, the people who typically assist in the training process might not always be around when an employee joins the team. As such, it helps to work through a CaaS provider to ensure that you always have options in place to handle this process.
With the right communication tools, you can train employees remotely. Instead of requiring two people to share an office in order to effectively teach new employees how to do their jobs, you can connect new team members with more experienced colleagues anywhere in the country or the world. This will allow those doing the training to still focus on tasks that may require them to leave the office, while those who have just joined the company will be able to quickly acquire the skills and knowledge they need to succeed.
For an SMB, remote training plays a crucial role in boosting efficiency. Typically, when you hire someone, regardless of his or her skill level and experience, you know that there will be a period of time at the beginning when this new hire won’t be working at full capacity. This is because you need to train them to do their job first, which also tends to involve making sure experienced employees are on hand to help achieve this goal. With the help of a CaaS provider, you can streamline your training procedures.
In truth, there are a great many ways in which CaaS providers help SMBs operate more efficiently. As communication becomes even faster and more reliable, the value they provide will only become greater.